April 10, 2007 - BoringPoint, a consulting firm known for its cutting edge use of ennui-based management tools announced that it is changing its name to SnoringPoint. Gab Fester, company spokesperson explained, "We were inspired by a recent reports of a study by Dr. Sara Mednick demonstrating that taking naps leads to increased workplace productivity. After reading her book, Take a Nap, Change Your Life, our CEO had an epiphany and our new slogan reflects this. 'We snooze, you lose' is a strategic manifesto. We'll be snoozing and getting stronger while our competitors rely on Starbucks to stay awake. In the long run, we'll snooze our way to victory!"
The old logo and slogan.